India Inc marks 80th Independence Day with messages of freedom, people and progress

New Delhi: India Inc joined the 80th Independence Day celebrations on Saturday, with major technology companies and consumer-facing brands sharing greetings and creative posts across social media. While some kept their messages centred on people, unity and nation-building, others used familiar digital formats and historical references to mark August 15.

Microsoft India, Tata Consultancy Services (TCS) and HCL Tech were among the technology companies that used their official accounts to look beyond a conventional Independence Day greeting, linking the occasion with the people shaping India’s present and future.

People at heart of message

Microsoft India’s post focused on India’s learners, builders, creators and dreamers. It said they were helping make the country stronger “one day at a time”, accompanying the message with its Independence Day greeting.

TCS used the occasion to reflect on its association with India’s digital growth. The company referred to its role in building digital infrastructure but placed people, rather than technology, at the centre of its message.

“The true genius of India isn’t written in our code. It is found in its people,” TCS said on X, describing its own journey as having grown alongside the lives touched by technology and infrastructure.

HCL Tech struck a similar note, marking the 80th Independence Day with a message about freedom, unity and the people contributing to the country’s progress. The company also looked ahead to what India could build and achieve in the years ahead.

Taken together, the technology companies’ posts offered one strand of the corporate response to Independence Day: placing skills, people and India’s development story alongside the familiar symbols of the national celebration.

Brands give August 15 digital twist

Quick-commerce and food-delivery brands took a more visual and conversational route.

Zepto, according to The Times of India, turned its app’s order interface into an Independence Day creative. A mock order described “1 unit Freedom” as having been delivered, with the order shown as placed at midnight on August 15, 1947.

Blinkit reached back to the first Independence Day in a different way. Its official accounts promoted a reprint of the August 15, 1947 edition of the Hindustan Times, saying it had brought “two generations” together to react to the historic newspaper. The reprint was made available through Blinkit in Delhi, Noida, Gurugram, Bengaluru, Mumbai and Kolkata.

The use of an original newspaper front page gave the post a direct historical reference rather than relying only on a contemporary Independence Day graphic.

Zomato framed its greeting around the freedom to question. Its official X post opened with “because you’re free to do so” before inviting users to tell the company what it was doing wrong, linking the idea to the right to speak freely.

The approaches differed markedly, but all stayed connected to the central theme of freedom. Technology companies largely spoke in terms of people, progress and India’s future, while consumer platforms took different routes, using app-style creatives, historical material and conversational posts.

India Inc joins national digital conversation

The corporate messages formed one part of a much wider Independence Day conversation unfolding online and offline.

The prime minister, Narendra Modi, led the official 80th Independence Day celebrations at the Red Fort in Delhi, while flag-hoisting ceremonies and commemorative events were held across the country.

For companies, social media provided a direct way to participate in that national moment alongside employees and consumers. The posts ranged from straightforward greetings to creatives built around history, technology and everyday digital experiences.