New Delhi: Amazon is planning to build a database of products sold across the world, including those not available on its website. The project, called “World Product Graph”, aims to give shoppers information about different products in one place so they do not have to visit Google, brand websites or review platforms to research their purchases.
The database would help customers compare products, check the latest models and find items that match their needs. Amazon also wants to use customers’ shopping history and preferences to suggest suitable products.
Amazon wants to make its platform a one-stop destination for online shopping, Reuters reported. The move could also help the company compete with Google in product searches and challenge Walmart’s growing online retail business.
Amazon plans to collect product information directly from brands and retailers. According to report, Coca-Cola and Bayer have already agreed to share product data, while Amazon has held discussions with Procter & Gamble for a trial.
The project could also improve Amazon’s AI shopping assistant, Rufus, which was renamed Alexa for Shopping in May. The internal document says that some of its answers are incorrect or incomplete. A larger product database could help the assistant provide more accurate information and reduce the cost of answering customer queries.
Amazon told Reuters that the figures in the document were outdated. The company said Alexa for Shopping was around 97 per cent accurate globally.
Amazon looks to counter AI shopping agents
The company is also looking to protect its business from the growing use of AI shopping agents. These tools can search for products and help customers make purchases, sometimes directing them to other shopping websites.
Amazon has already blocked Meta’s Muse AI agent from accessing its retail website. It has also taken legal action against AI company Perplexity over its access to the platform. The case is still ongoing.
Meta’s Muse has gained more than 10 million users in the United States and Canada since its launch in September. The Amazon’s chief executive, Andy Jassy, said during the company’s third-quarter earnings call that relatively few customers were using AI agents for shopping.
A larger product database could help Amazon remain a preferred destination for shoppers and AI agents looking for product information. It could also help the company protect its advertising business by keeping more customers on its platform.
The project has not been officially confirmed for launch. Reuters said the internal document mentions October 1, 2027, as a possible release date. Amazon said the document was an outdated draft and did not necessarily reflect its current plans.